CTE Reports

A selection of news articles and photo releases we post to the media in Cebu and key cities in the Visayas and Mindanao for PR clients, organizations we belong to and friends.

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Location: Cebu City, Cebu, Philippines

I'm a PR/communications specialist serving corporate clients in central and southern Philippines; now managing a 50-man IT globally operating IT firm; and a proud JCI leader and trainer.

Wednesday, June 28, 2006

Taiheiyo, Solid Earth feeding program covers 4 more barangays

SAN FERNANDO, Cebu (April 18) -- More malnourished children in four more barangays in this town are now covered by the continuing feeding program that two industrial firms operating in the municipality have pursued as part of their joint Social Development and Management Program (SDMP).

Taiheiyo Cement Philippines, Inc. (TCPI) and Solid Earth Development Corporation (SEDC) have furher put their resources and logistics together to feed more malnourished children, this time in barangays Ilaya, Tananas, Cabatbatan and North Poblacion.

The feeding program again runs everyday on weekdays for three months until May 26 as employees of the two companies did in two previous batches involving 200 children, according to Jerome N. Paz, TCPI senior manager for human resources and administration, who personally oversees the program.

It first covered the malnourished children identified in Magsico, Bugho, South Pobacion and Tonggo from July to October last year, then in Panadtaran, Tinubdan, Tabionan and Basak that ran from November last year to January this year, he added.

In these eight barangays, the program succeeded in bringing most of the children up to normal weight levels, according to Dr. Amparo Florida, the program's consultant from Go Ching Hai Foundation that also trained the children's mothers in preparing simple yet nutritious food.

Florida noted that a few children remained malnourished by category of age against weight but she stressed that the program significantly increased their weight levels by more than 50 percent to their original weight within the three months period.

"Their mothers only need to consistently keep feeding their children with nutritious food," she pointed out, adding that the joint TCPI-SEDC team of community relations officers will monitor the progress of the children's growth for evaluation and post-project analysis.

The two firms implemented the comprehensive and progressive feeding program under their consolidated SDMP that they are implementing side-by-side with their integrated annual Environmental Protection and Enhancement Program (AEPEP), Paz disclosed.

The feeding program has since the start involved the Municipal Government through the barangay health centers that mobiized health workers, even if it meant having to fetch the children with their mothers from their hilltop and hillside homes from the time it started last July 27.

TCPI personnel prepare milk and cook the high grade protein formula at their plant canteen, as SEDC personnel deliver these everyday on weekdays to the four health centers where the feeding is conducted and the mothers being taught with proper nutrition.

The same procedure is being adopted with the four recent barangays, with some 85 children beginning to reap benefits in their health, especially in their vitality, Paz added.

"Nutrition is a basic component of human life," declared Toshio Komatsu, president and CEO of TCPI, in message during the launch of the feeding program. "With proper nutrition, the children gain good health, and we all know that health is wealth."

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Feeding Culmination. TCPI SVP Takahiko Imachi gives a child beneficiary a pack of toys as SEDC COO Hideki Yanagita looks on during the culmination of the feeding program in Panadtaran, San Fernando, while the beneficiaries in Tinubdan are fed by their mothers during the culmination of the same TCPI-SEDC project in their place.

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